Please feel free to contact Andy to talk about teams in YOUR organisation
Business Growth Programme (How to attract, sell to and keep customers)
There are only four ways to grow a business. Get these right and success is inevitable.
Duration: 1 day to 12 months depending on budget/time available
Numbers: Minimum 4, max 12 delegates
Overview:Marketing and selling activity both have a cost. The Business growth Programme will help delegates focus on the ways of growing the business which have the greatest return on investment (ROI).
Options: This programme can be used as the basis for ongoing consultancy or Non-Executive Directorship with Andy.
Description: In a commercial environment, nothing happens until money is exchanged for goods or services. Using a simple four-pronged strategy, the learning aims to identify immediate wins for the business and uncover ‘hidden revenue’ with a view to creating predictable profits. Whilst it is important to cover the fundamentals, the programme can cater for varying levels of experience. The following subject matter can be used as a ‘Menu’ of options to build your own programme.
What we cover:
- Commercial awareness
- Targets or not?
- Why people hate selling
- Customer care rationale
- Different types of customer
- Customer targeting
- Business imperatives
- The value of Value
- Marketing rationale
- Gaining referrals
- Influence/manipulation
- Price confidence
- The 4 revenue generators
- Why buy from you (USP)
- Selling rationale
- Networking
- Consultative selling
- Tricks of the trade
